Translating psychological, cultural, and symbolic depth into frameworks that support communication, insight, and change.

My interpretive lens draws from psychoanalytic theory, cultural critique, and poststructural analysis. Guided by a lifelong attunement to symbolic patterns, I trace how meaning forms and shifts across personal experience, collective identity, and cultural systems — revealing the emotional and symbolic forces that lie beneath them.

As a cultural strategist and interpretive researcher, I help organizations navigate complexity by developing grounded, actionable strategies based on close analysis of social and symbolic dynamics, drawing on qualitative social science and cultural studies.

Foundations and Practice

Cultural Strategist and Interpretive Researcher

I earned an MSc in Culture and Society (Honors) from the London School of Economics and a BA in Communication (Summa Cum Laude) from USC, focusing on cultural theory, media and audience studies, semiotics, gender, consumer psychology, and applied psychoanalysis — a methodological lineage that informs my work across symbolic systems, narrative meaning, and cultural strategy.

My early academic research explored how creative subcultures in Tel Aviv used digital platforms to reshape urban identity, altering the city’s symbolic economy and broadening the ways it was represented, experienced, and contested.

My process often begins with wide-angle inquiry — including literature and media review, landscape analysis, and cultural mapping — before moving into discourse, communities, and lived experience. I pay careful attention to the subtle turns where coherence shifts direction, and to what those shifts reveal about need, aspiration, or alignment. Across for-profit, nonprofit, and public contexts, I guide clients in navigating this terrain with clarity, sensitivity, and depth.

Career Snapshot

Over the past decade, I have led cross-sector projects for global NGOs, city governments, health researchers, and cultural institutions — often at the seam between grassroots meaning and institutional strategy.

Selected Roles:
– Research Consultant, Catalyst Group International LLC
– Insights Analyst, Stanford Genome Technology Center
– Leadership Fellow, American Jewish Committee


Selected Projects:
My work has included:
– Grant writing and partnership development for Holocaust survivor services (via the German Claims Conference)
– Environmental and cultural strategy with KKL-JNF and Expo 2020
– Influencer and culture mapping for the City of Jerusalem — including ethnographic insight and strategic advising on authenticity in municipal narrative
– Narrative development and strategic messaging for ME/CFS and Long COVID at Stanford Genome Technology Center
– Symbolic discourse analysis on antisemitism and anti-Zionist ideology for the American Jewish Committee

Across all of these, I act as a bridge between communities and institutions — surfacing symbolic undercurrents and translating them into clear strategies aligned with organizational goals, all while remaining faithful to lived experience on the ground.

Philosophy and Method

Social and cultural research offers a magnifying lens on the audiences, symbols, emotional contours, and cultural logics that shape human behavior. It enables organizations — for-profit or nonprofit — to build strategy on real foundations: beliefs, practices, representational systems, and the affective tenor of the moment.

My work operates within a psychosocial research tradition, attending to how inner life and social worlds continually shape one another — without reducing experience to either psychology or social structure alone.

I explore how everyday experience interfaces with broader symbolic currents — tracing how narratives take shape across personal, communal, and institutional layers in ways that surface deeper patterns and give structure and language to forms of meaning that are often felt long before they are fully articulated.

Whether examining digital ecologies, identity narratives, or grassroots cultural forms, I guide clients toward strategies that respond to — rather than overwrite — the cultural field they inhabit.

At heart, I’m a mapmaker of meaning — tracing the cultural and emotional logics that move beneath the surface of collective life. My interpretive toolbox includes:

• Discourse and thematic analysis

• Literature and media review

• Stakeholder interviews

• Ethnographic observation

• Semiotic interpretation

• Narrative framing and translation

I approach narrative through a symbolic and psychodynamic lens, integrating emotional depth with interpretive practices grounded in cultural theory and qualitative inquiry.

Much of my work unfolds at the meeting point between symbolic interpretation and community-based insight. I attend closely to transitional moments in meaning — not as ruptures, but as openings for clarity, reintegration, and narrative repair.

Rather than rush to quick conclusions, I hold complexity long enough for deeper patterns to surface — allowing alignment, language, and strategy to emerge from grounded understanding.

Why People Work With Me

– I bridge symbolic and strategic worlds
– I translate emotional nuance into insight
– I see what others miss and name what others feel
– I hold complexity with clarity and care

Writing and Long-Term Vision

Alongside strategy and research work, I write essays exploring chronic illness, grief, gender, symbolic trauma, and the emotional life of Jewish/Israeli identity — published in The Times of Israel, The Daily Trojan, and other platforms.
My writing holds the same aim as my research: to bridge theory and feeling, bringing the symbolic material of life into view.

I’m deepening my focus on psychodynamic and trauma-informed modalities, with the long-term goal of integrating this insight into therapeutic practice — extending my work into contexts that support individuals and communities in navigating the emotional and cultural terrains of trauma, illness, and identity. I offer one-on-one reflection sessions that bring these insights to my clients. While chronic illness shapes my pace, it has also sharpened my listening to the emotional signals that matter most.

For those who speak in typologies:
I’m an INFJ-T, using a Ni–Fi orientation (valuation-first rather than stack-literal), with an Enneagram Four-oriented configuration — socially dominant, grounded through Type 9 integration, and shaped by a 5→2 analytic–relational axis, a movement from withdrawn analysis toward relational warmth and attunement.

That orientation gives me a soft double focus: I read patterns and emotional undercurrents together — insight and connection arriving in tandem rather than sequentially.
It’s what allows my work to stay both precise and deeply human.

I’m guided by intuition, depth, and a quiet pull to give shape to meaning — especially when it is still forming or felt more than known.

When I’m not immersed in cultural questions or symbolic patterns, I’m swimming, writing melodies on the piano, and exploring the emotional topographies of cities that shaped me — from Tel Aviv and Stockholm to LA, NYC, Jerusalem, and London.
I find grounding in nature and recharge through time with friends and family — ideally with food, laughter, and a touch of the delightfully absurd.

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If you’d like to collaborate, learn more, or explore shared threads — I’d love to connect.