Translating psychological, cultural, and symbolic depth into frameworks that support communication, insight, and change.

My interpretive lens draws from psychoanalytic theory, cultural critique, and poststructural analysis. Guided by a lifelong attunement to symbolic patterns, I trace how meaning takes shape and shifts across personal experience, collective identity, and cultural systems — illuminating the emotional and symbolic forces that operate beneath them.

As a cultural strategist and interpretive researcher, I help organizations navigate complexity through meaning, identity, and insight — turning cultural and psychological dynamics into grounded, actionable strategies for communication and change.

Foundations and Practice

Cultural Strategist and Interpretive Researcher

I earned an MSc in Culture and Society (Honors) from the London School of Economics and a BA in Communication (Summa Cum Laude) from USC, focusing on cultural theory, media and audience studies, semiotics, gender, consumer psychology, and applied psychoanalysis — a methodological lineage that grounds my work across symbolic systems, narrative meaning, and cultural strategy.

My early academic research explored how creative subcultures in Tel Aviv used digital platforms to reframe urban identity, reshaping the city’s symbolic economy and broadening the ways it was represented, experienced, and contested.

My research process typically unfolds in iterative phases:
I begin with wide-angle field mapping: literature and media review, desk research, and landscape analysis that situate a question within its intellectual history, cultural field, and political-economic conditions. From there, I move into grounded inquiry across both grassroots communities and institutional environments — engaging discourse, lived experience, and stakeholder perspectives through interviews, ethnographic attunement, and textual analysis.

I then return to synthesis — tracing patterns, contradictions, absences, and points of fracture — asking where meaning coheres, where it destabilizes, and what these shifts reveal about need, aspiration, constraint, or misalignment. This movement between theory, fieldwork, and synthesis generates research-driven interpretive frameworks that clarify what is happening, why it matters, and where meaningful leverage for communication or strategy truly lies.

Across for-profit, nonprofit, and public contexts, I guide clients through this terrain with clarity, sensitivity, and depth.

Career Snapshot

Over the past decade, I have led cross-sector projects for global NGOs, city governments, health researchers, and cultural institutions — often working at the seam between grassroots meaning and institutional strategy.

Selected Roles:
– Research Consultant, Catalyst Group International LLC
– Insights Analyst, Stanford Genome Technology Center
– Leadership Fellow, American Jewish Committee


Selected Projects:
My work has included:
– Grant writing and partnership development for Holocaust survivor services (in coordination with the German Claims Conference)
– Environmental and cultural strategy for land, ecology, and public-facing heritage initiatives (with KKL-JNF and Expo 2020)
– Influencer mapping, ethnographic cultural analysis, and authenticity strategy for municipal narrative development (City of Jerusalem)
– Narrative development and strategic health messaging for ME/CFS and Long COVID research communities (Stanford Genome Technology Center)
– Symbolic discourse analysis of antisemitism and anti-Zionist ideology across digital ecosystems for international Jewish policy organizations (American Jewish Committee)

Across these projects, I act as a bridge between communities and institutions — surfacing symbolic undercurrents and translating them into coherent strategies aligned with organizational goals, while remaining faithful to lived experience on the ground.

Philosophy and Method

Social and cultural research offers a magnifying lens on the audiences, symbols, emotional contours, and cultural logics that shape human behavior. It enables organizations — for-profit or nonprofit — to build strategy on real foundations: beliefs, practices, representational systems, and the affective tenor of the moment.

My work operates within a psychosocial research tradition, attending to how inner life and social worlds continually shape one another — without reducing experience to either psychology or social structure alone.

I explore how everyday experience interfaces with broader symbolic currents — tracing how narratives take shape across personal, communal, and institutional layers, and giving structure and language to forms of meaning often felt long before they are articulated.

Whether examining digital ecologies, identity narratives, or grassroots cultural forms, I guide clients toward strategies that respond to — rather than overwrite — the cultural field they inhabit.

At heart, I’m a mapmaker of meaning, tracing the cultural and emotional logics that move beneath everyday collective life.

My interpretive toolbox includes:

• Discourse and thematic analysis

• Literature and media review

• Stakeholder interviews

• Ethnographic observation

• Semiotic interpretation

• Narrative framing and translation

I approach narrative through a symbolic and psychodynamic lens, integrating emotional depth with interpretive practices grounded in cultural theory and qualitative inquiry.

I work at the point where cultural meaning becomes strategic leverage.

My role is not only to interpret symbolic and emotional dynamics, but to translate them into structured insight that can inform communication, positioning, policy, and narrative design. I surface what is shaping perception, trust, resistance, or identification, and render those forces legible for strategic decision-making, alignment, and action.

This translational layer is what allows symbolic and psychosocial insight to function inside real institutions.

Through interpretive synthesis, I convert complex cultural material into frameworks, narrative architectures, and research-driven lenses that clarify what is happening, why it matters, and where meaningful intervention is possible — supporting strategies that are psychologically attuned, culturally coherent, and grounded in how institutions actually work.

Why People Work With Me

– I bridge symbolic and strategic worlds
– I translate emotional nuance into insight
– I see what others miss and name what others feel
– I hold complexity with clarity and care

Writing and Long-Term Vision

Alongside strategy and research work, I write essays exploring chronic illness, grief, gender, symbolic trauma, and the emotional life of Jewish/Israeli identity — published in The Times of Israel, The Daily Trojan, and other platforms.

My writing holds the same aim as my research: to bridge theory and feeling, bringing the symbolic material of life into view.

I’m deepening my focus on psychodynamic and trauma-informed modalities, with the long-term goal of integrating this insight into therapeutic practice — extending my work into contexts that support individuals and communities in navigating the emotional and cultural terrains of trauma, illness, and identity. I offer one-on-one reflection sessions that bring these insights to my clients.

While chronic illness shapes my pace, it has also sharpened my listening — to the emotional signals that matter most.

For those who speak in typologies:
I’m an INFJ-T, using a Ni–Fi orientation (valuation-first rather than stack-literal), with an Enneagram Four-oriented configuration — socially dominant, grounded through Type 9 integration, and shaped by a 5→2 analytic–relational axis, a movement from analysis toward relational warmth and attunement.

That orientation gives me a soft double focus: I read patterns and emotional undercurrents together — insight and connection arriving in tandem rather than sequentially.
It’s what allows my work to stay both precise and deeply human.

I’m guided by intuition, depth, and a quiet pull to give shape to meaning — especially when it is still forming or felt more than known.

When I’m not immersed in cultural questions or symbolic patterns, I’m swimming, writing melodies on the piano, and exploring the emotional topographies of cities that shaped me — from Tel Aviv and Stockholm to LA, NYC, Jerusalem, and London.
I find grounding in nature and recharge through time with friends and family — ideally with food, laughter, and a touch of the delightfully absurd.

My work is ultimately about making meaning visible, and making it usable — so that insight can become alignment, and alignment can become change.

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If you’d like to collaborate, learn more, or explore shared threads — I’d love to connect.